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September 18, 2020 Owner & Franchise Webinars, Management Company Webinars, COVID-19 FMC Webinars, FMC Weekly Webinars

September 17, 2020 | Franchise Management Company Webinar – COVID19

Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly Americas Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, September 17 for the Franchise Management Company Webinar – COVID-19. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

Resources and Reminders

Visit the Americas Reopening and Recovery Resources page on MGS for the latest Americas Franchise Update and additional information.

Sales, Marketing and Revenue Management Updates

Work Anywhere with Marriott Bonvoy™
Work Anywhere with Marriott Bonvoy™ is a collection of optional hotel packages designed to capture those customers looking for an alternative to working from home. These packages are intended to show how Marriott properties can provide a range of offerings that accommodate both work and escape. There will be three product offerings within the Work Anywhere umbrella, two of which are now available to hotels:

  • Work Anywhere Stay Pass: Overnight package geared towards individuals who want a short escape from the routine of working from home; early check-in and late check out included.
  • Work Anywhere Play Pass: Resort-only offer targeted for guests looking to combine work and leisure by staying at a resort and taking full advantage of resort activities.

It is recommended that hotels who will offer Stay Pass or Play Pass take action by Oct. 2 to take advantage of potential PR and Marketing during Global Member Week. However, hotels can load the rates whenever resources allow. Review details to opt-in.

Prepare for Marketing Support Changes and Secure New Services

As of September 25, 2020, Field Marketing Shared Service will no longer provide dedicated account management support to hotels.  To prepare for the change in support, currently participating hotels should review the steps outlined in this direct message sent on Sept. 15. 

Additional resources include:

  • Future Marketing Support Options Frequently Asked Questions
  • For more information on the future marketing support options: Register for the webinar on 22 at 11 a.m. ET or view the Sept. 16 recording.
  • Marketing Recovery Toolkit (U.S.| CAN) for offers and demand generation strategies. All offers have been extended for booking through Dec. 31 and stays through April 4, 2021.

Revenue Management Advisory Services (RMAS) Q4 Budget and Deliverables for Participating Hotels
Participating RMAS hotels will receive revised budget and service guidance by Sept. 25 outlining hotel specific costs and deliverables that will go into effect starting Oct. 1, 2020. 

Participating hotels with
lower than 60%* occupancy

Participating hotels with
above 60%* occupancy
  • Receive a cost savings of approximately 40% discount for a reduced scope of tier deliverables
  • Discount will apply through the end of 2020
  • Will be reactivated to the full set of tier deliverables at the full budgeted cost
  • The increased cadence of weekly strategy meetings and proactive review of inventory, pricing, and strategic recommendations are critical at increased demand levels
*in aggregate for the 12-week period ending September 12, 2020

If you would like to discuss changes to your RMAS service plan or to sign-up for support in 2021, please reach out to RMAS@marriott.com.

One Yield Premium Shops: Review Details and Take Action Prior to Oct. 1 Annual Opt-In/Opt-Out Deadline
If no updates are necessary to your current plan, no action is required. While Standard Shops are the default setting for the majority of hotels, there are two options for rate shop enhancements within One Yield:

  • Premium I Shops provides rate shops updated three times per week versus one time per week and increases custom TravelClick shop allocation to 1,750. The 2021 cost is $20 per month (20% decrease) or $35 per month (30% decrease) for Resort/Convention/Complex hotels.
  • Premium II Shops calculates optimal rates for stay dates beyond the standard RPO 90-day window to 330 days once a week. The 2021 cost is $35 per month (20% decrease).

Premium Shops are recommended for hotels in dynamic markets with more frequent competitor rate changes or for hotels with a longer booking window. Hotels should analyze their specific market to determine if Premium I and/or Premium II shops may be beneficial.

For more detailed information, view the Retail Pricing Optimizer (RPO) – Premium Shops – Additional Shops for RPO Reference Guide and/or Retail Pricing Optimizer (RPO) – RPO Pricing Beyond 90 Days Overview and Job Aid. Then opt in or opt out via IDentity Center. To learn more, visit the Rate 360 MGS page.

Operations Update | Key Reminders

U.S. Hotels Only | Web Check-In Now Live​

  • Hotels with Mobile Guest Services​

International Housekeeping Week This Week: Share feedback, stories and photos ​

OPTIONAL – Work Anywhere with Marriott Bonvoy™ Rate Packages This Week:​

  • Stay Pass: Overnight package geared towards a short escape from the routine of working from home; early check-in and late check out included​
  • Play Pass: Resort-only offer targeted for guests looking to combine work and leisure by staying at a resort and taking full advantage of resort activities.​

Due Sept. 30:​

  • Commitment to Clean Certification (5 p.m. ET): Required for all hotels open before Sept. 15​
  • Global Food Safety Audit​​

U.S. Hotels Only | Chargeback Guarantee Program Launches Oct. 15​

  • No hotel action required – all Mobile Key hotels are eligible if property performance & guest criteria is fulfilled​

Please also note the following resources: