EID Registration & Help
January 7, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

January 7, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, January 7 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

Sales, Marketing and Revenue Management Updates

Topline Trends

  1. While many consumers are reluctant to travel in the current environment, traveling again remains a top desire with new behaviors and heightened expectations.
  2. Air travel and hotel search trends are mixed; several markets declined compared to 2 weeks ago but there are some notable increases.
  3. Average search visits were up 5.7% in the last 2 weeks vs. 4 weeks prior.

Revenue Management 2021 Training Webinar Series

The Revenue Management Field Support team will be hosting a monthly training webinar series on a variety of topics throughout the year. These sessions are optional and open to both managed & franchise hotels across all brands globally.

  • Four identical sessions will be offered each month to allow for increased participation
  • Registration links are available on the RM Training Webinar page on MGS
  • January’s session will be held Jan. 19 and Jan. 20 and will focus on re-enforcing Marriott’s Guiding principles on rationale pricing, proper benchmark positioning, and discount/channel strategies.

MI Studio & MI Sales Companion

MI Studio – Delivers Ideas in Minutes:

  • Marketing automation solution where properties can create marketing and operations materials
  • Save on agency fees, quick to market
  • Create print and digital materials to activate promotions, implement brand programs, support local partnerships
  • New training on DLZ (Digital Learning Zone in mHub)

Refer to the Consumer Email Marketing Standard to ensure compliance.

MI Sales Companion Platform Benefits:

  • Showcase your property with a dynamic presentation & track how your customers are engaging with the content
  • Consistent delivery — GSO to On-Property all leveraging the same platform
  • Interactive search/map with new filters make finding the right property for your customer easy
  • Branded eMenus; Events Associates now utilizing over 1100 eMenus
  • No Cost, No Expiration

Resources:

Fam-Tastic and Plan-Tastic Program Participation for 2021

The Fam-Tastic and Plan-Tastic rates are offered exclusively to Travel Advisors and Meeting Professionals who have successfully completed Marriott’s Hotel Excellence! and Meetings Excellence! training programs.

These rates must be booked exclusively through a link on the Hotel Excellence! and Meetings Excellence! websites and should not be booked directly with the hotel to ensure travel advisor/meeting professional eligibility at time of booking.

For information about rate rules, Revenue Management and Front Desk procedures, see Fam-Tastic and Plan-Tastic. Participation is highly encouraged for franchised properties as we continue to strengthen our relationship and loyalty with these partners.

Franchise hotels will automatically be participating unless they opt-out via iFAST by Jan. 29, 2021.

Global Account Directory

Global Account Directory now includes accounts deployed to the Above Property Sales Channels. The Directory provides results for team members deployed to an account and filters to find associates in your region, by business type or IATA. It replaces the Global Account Link which previously only housed US based sales associates.

Operations  Updates

Mobile Key

Third-Party Project Management is required in 2021 for all hotels installing and activating Mobile Key per the budget instructions

Actions Needed for Hotels Not Live:

  1. Confirm the information listed on the Mobile Key Property Profile reflects current POC email, name, and lock status data. This can be completed by any property associate.
  2. Complete the Third-Party Support Form and return a signed quote to the selected vendor

Hotels should complete the third-party support requirement by Feb. 1 and refer to the one pager for questions related to Datatrend or Centrada.

Resources & Reminders

U.S. & Canada Franchise Update | January 7, 2021

Review Details of 2021 Fam-Tastic and Plan-Tastic Program Participation; Opt Out by Jan. 29 if Desired

The Fam-Tastic and Plan-Tastic programs will continue in 2021. These programs offer exclusive benefits to qualified Travel Advisors and Meeting Professionals so they can experience Marriott’s hotels and brands first-hand, enabling them to better sell to their customers. Hotels not wishing to participate must opt out via iFAST by Jan. 29. Visit MGS to learn more.

mHUB Now Live

•Encourage Associates to Visit mHUB and Complete Training

  • mHUB is now live! Encourage your teams to explore mHUB and complete the brief overview training via their learning path in the Digital Learning Zone (DLZ) to learn more. Display the mHUB flyer and poster in your Heart of House area or distribute to associates in daily standups or via email. Visit MGS to download these materials in 15 languages. Note: user impacts are being tracked in the  mHUB User Experience Impact Log. For additional support, contact the mHUB Service Center at mHUB > Contact Us.

•Reminder: EID Required to Access and Print Explore Room Forms and Discount Cards from mHUB.

  • HR and Access Administrators will not have access to print forms or cards on behalf of associates, owners or franchisees.
  • In support of Marriott’s iT requirements, users must also be enrolled in Password Challenge and Two-Step Verification to access mHUB. 

Classic Select Brands | Review Updated Eligibility for Exterior Signage Subsidy

•Given the financial impact of COVID-19, Marriott is broadening the availability of this subsidy program for owners. Renovation compliance is no longer a required component for subsidy eligibility.

•Updated Eligibility Status is available now for review.

•Additionally, subsidy program terms have been extended through Jan. 1, 2023.

•Special pricing by approved suppliers will remain in place for the revised duration of the program.

•CY Gen 1 and 2 hotels, please review MGS for additional information.

 

Date

Details

Link

Jan. 19-20

January Marketing Educational Webinar for Property Marketing Contacts

Join the appropriate regional/brand Teams Live Event using the links below; no pre-registration required. Webinars will be recorded and published to the Field Marketing Resource Center for those unable to attend.

•U.S. Select Brands: Jan. 19 at 3 p.m. ET (join | add to calendar)

•U.S. Full Service Brands: Jan. 20 at 4 p.m. ET (join | add to calendar)

•Canada: Jan. 20 at 2 p.m. ET (join | add to calendar)

  

Jan. 31

TripAdvisor Sponsored Placements Rebate in the PLUS Platform Extended

TripAdvisor Sponsored Placement provides hotels with the opportunity to promote their specific property within TripAdvisor’s destination search results ahead of the competition. Through Jan. 31, hotels that spend $200 or more on TripAdvisor Sponsored Placements via PLUS are eligible to receive a 20% rebate (up to $1,000) on their property spend. To take advantage of this promotion and add funds to your account, visit the MDS Client Community (MDS hotels) to submit a New Funding Form or deposit through the PLUS Platform directly or access marriottplusplatform.com (non-MDS hotels).

MGS 

Jan. 31

Complete January Self-Audit

Beginning Jan. 1, Self-Audit for January available on the QA site and app. The Self-Audit must be completed no later than 5 p.m. ET on Jan. 31, 2021.

MGS

Feb. 1

Hotels Not Yet Live with Mobile Key: Complete Third-Party Support Requirement

Hotels should complete the third-party support requirement by Feb. 1 and refer to the one pager for questions related to Datatrend or Centrada.

  

Ongoing – March 3

Review 2021 Leisure Recovery Offers; Opt-In and Load Rate Codes by March 3

Refer to the Smartsheet form for a list of recommended offers and respective rate codes. Topline Teams should opt-in and ensure rates are loaded in HPP. Current offers are bookable through April 11 with stay dates through June 6, 2021 and will be supported by email marketing, paid social media, placement on marriott.com and public relations support at no additional cost. Hotels can use the opt-in survey through March 3 and will be added to marketing channels on the first Thursday of the following month. 

  

Please also note the following resources: