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February 18, 2021 Owner & Franchise Webinars, Management Company Webinars, FMC Weekly Webinars

February 18, 2021 | U.S. & Canada Franchise Management Company Webinar

 
Publication of new Owner & Franchise Communications on mi360 continues to be temporarily suspended. Important information is communicated to owners, franchisees and franchise management companies through other channels including the weekly U.S. & Canada Franchise Update email, Franchise Management Company webinar, and monthly webinar for Marriott Managed Owners in the U.S.

Thank you for joining us on Thursday, February 18 for the U.S. & Canada Franchise Management Company Webinar. If you were unable to join, a recording and PDF of the presentation are now available (EID and password required).

This webinar covered COVID-19 updates and resources, including:

Sales, Marketing and Revenue Management Updates

Topline Trends

  1. Consumers are eager to travel but safety concerns remain.

  2. Group bookings over a year outgrew year-over-year.

  3. Air travel and hotel search trends are mixed.

Reintroducing AMPED

  • AMPED: Adoption Maximization + Pricing Engagement Dashboard
  • When?
    • The report with January data will be distributed to FMC RM contacts in the coming weeks
  • Why Now?
    • One Yield Demand Forecast Enhancement
    • Set up hotels for success in Recovery and Beyond
    • Beneficial information to understand usage of One Yield components
  • Resources Available:

  • Our Ask:

    • Review and cascade the AMPED report to your hotels as appropriate on a monthly basis

SMR Spotlight: Outlet Media Campaigns

  • Outlet Media,  managed by Marriott Digital Services (MDS), drives traffic and awareness to hotel outlets through flexible, affordable campaigns and collaboration with key media partners.
  • Available to all hotels (both MDS + non-MDS)
  • How to get started:

    1.Visit the MDS Client Community at mds.marriott.com (EID required)

    2.Click Enroll

    3.Under “MDS Studio” select Enroll

    4.Select Paid Segment Media

  • For questions or case studies, contact mds@marriott.com

Operations Updates

Residential Amenities

Overview

  • Transition will occur in waves by brand; brackets are now available for order
  • Hotels currently using small bottle amenity programs as well as Select and Premium hotels using a refillable residential program must transition to the new system
  • Hotels using Paul Mitchell residential bath amenities must transition to a new amenity line using the new bracket system
  • Three steps to implement the program:

Step 1: Order Dovetail Brackets (Select/Premium Only)

Step 2: Order Residential-Sized Bottles

Step 3: Install Brackets/Bottles

  • Bracket costs were provided in the 2021 Budget Instructions
  • Hotels were instructed to budget $18 per guestroom

Deployment Milestones

  • As a first step, hotels can now begin ordering brackets and should complete their ordering process within the window outlined below. Payment WILL NOT be due until after brackets have shipped, which will typically be 12 to 24 weeks after the close of the bracket ordering window.

Brands

Bracket Ordering Window

(Ordering for all brands opens Feb. 18)

Estimated Bracket Shipping Window

Estimated Bracket Payment Window*

AH, WSTN

March 31, 2021

July – September 2021

August – October 2021

AC, ELMT, FP, SHER

April 30, 2021

August – October 2021

September – November 2021

RI, SHS, TPS

May 31, 2021

September – November 2021

October – December 2021

FF, CY

June 30, 2021

October – December 2021

November 2021 – January 2022

MH, RH

Aug. 31, 2021

October 2021 – January 2022

November 2021 – February 2022

DH, LM

Oct. 31, 2021

November 2021 – February 2022

December 2021 – March 2022

Deployment Next Steps

  • Program Kickoff and Bracket Ordering Instructions will be shared in today’s U.S. & Canada Franchise Update
  • Place bracket order by due date listed for your brand to avoid gaps in inventory availability
  • Complete payment for brackets within net 30 days after shipment
  • Review Bottle Ordering and Implementation Instructions (coming Q2)
  • Program details for Moxy and Luxury brands will be communicated in Q2 2021.
  • Autograph and Tribute hotels are in scope for the brand standard but the Dovetail brackets are optional; view details on MGS.
  • For questions, visit US+CAN Residential Amenities MGS page or contact ResidentialAmenities@Marriott.com

Shaping Service + Distinctive Select Brands (DSB) Orientation

  • Available March 1
  • Recommended Implementation Tasks for Hotel Leaders
    • Shaping Service Updates
      • All GMs should have or identify a Partner
      • GMs & Partners visit MGS; watch Implementation Videos (~10 min.)
      • Before next hire, Partners review Implementation Guide, program structure, and print workbooks
      • 90-day overlap with existing version for easy transition
    • DSB Digital Orientation
      • All GMs should have or identify a Culture Sidekick
      • GMs & Culture Sidekicks visit MGS; view short Brand “Webisode” (~10 min.)
      • Before next hire, Culture Sidekicks review Implementation Guide and take course if desired
      • Can continue to use in-person format until ready for transition 
  • New hires only – No requirement for existing staff

Key Actions

U.S. & Canada Franchise Update | February 18, 2021

Prepare to Implement Residential Bath Amenity Program
​Hotels should order Bath Amenity Brackets by the ordering deadline for their respective brand. 

•March 31: Aloft Hotels, Westin

•April 30: AC, Element, Four Points, Sheraton

•May 31: Residence Inn, SpringHill Suites, TownePlace Suites

•June 30: Fairfield , Courtyard

•Aug. 31: Marriott Hotels, Renaissance

•Oct. 31: Delta Hotels, Le Meridien

Next steps, including bottle ordering and installation instructions, will be communicated in Q2. Marriott International has committed to changing the individual small bottle guest bath amenities (i.e., shampoo, conditioner and body wash) to brand-approved, residential-sized amenities by June 30, 2022. For more information, review the Ordering Guide, FAQs and brand standard.

U.S. ONLY | Action Required in MarRFP by Feb. 22 to be Considered for PwC Business
PwC continues to be one of the largest purchasers of travel-related services and has made changes to their scoring procedure for 2021. Starting on April 1, in order for hotels to remain as preferred, a cancellation policy of 6 p.m. day of arrival will be needed. Hotels risk being removed from their online booking tool, so hotels are encouraged to consult with their franchise management company prior to responding to this updated RFP. This requirement will be reviewed quarterly and updated communication will happen for Q3 2021 (July 1 start) in mid to late May. Update cancellation policy based on your leadership’s guidance in the RATE tab under Current Rates in MarRFP. If this policy is already 6 p.m., no action is required.

Review and update Revised Addendum questions. If your hotel does not update the addendum questions, your hotel will be declined in MarRFP.

Learn more about PwC’s updates to their scoring procedures on MGS or register for an optional office hours session for PwC on Feb. 19 at 2 p.m. ET.

Key Dates, Deadlines & Reminders

Date

Details

Link

Feb. 18

QuickGroup Webinar Available on Feb. 18 at 4 p.m. ET
​The webinar (Join | Add to Calendar) will provide an overview of QuickGroup, a direct, digital instant booking channel on Marriott.com that allows small groups and meetings to book at participating hotels in the U.S. and Canada. Registration is not required; the webinar will be recorded and posted on MGS.

MGS

Feb. 19

Deadline for Entering Year End 2020 Information In MESH/SRO is Feb. 19
​Data from MESH and the SRO Tracker is fed directly into EPIC and MarRFP to answer sustainability questions during the RFP season. If fields are incomplete in EPIC, customers will not receive accurate information and there is the potential of properties being declined from preferred meetings, events and transient programs. MESH can also help properties understand their utility usage and identify opportunities to cut costs. Ensure all year-end 2020 energy, water and waste data and all sustainability initiatives (e.g., food & beverage, housekeeping) are up-to-date and complete in MESH and the SRO Tracker so this information can be pulled into EPIC. This will be the final opportunity to enter year-end 2020 sustainability information before the SRO Tracker is temporarily shut down for updates.

MGS

Feb. 22 & 23

Property Marketing Contact Office Hours Available Beginning Feb. 22 & 23
These virtual sessions will provide an open forum for property marketing contacts to ask questions. Use the links below to add the appropriate regional/brand series to your calendar; no pre-registration required.  

•Canada: Feb. 22 at 3 p.m. ET (Join | Add to calendar)

•U.S.: Feb. 23 at 4 p.m. ET (Join | Add to calendar)

Note: The ‘Add to Calendar’ option may not work in all browsers; if the invite does not open, try a different browser.

  

Feb. 22 & 23

Q1 GM Brand Webinars Scheduled for Feb. 22 & 23 
Use the links below to join the appropriate brand webinar; registration is not required. The sessions will be recorded and posted on the brand MGS pages.

•AC Hotels: Feb. 22 at 1:00 p.m. ET (Join | Add to Calendar)

•Aloft: Feb. 22 at 3 p.m. ET (Join | Add to Calendar)

•Element Hotels: Feb. 23 at 1 p.m. ET (Join | Add to Calendar) 

•Moxy: Feb. 23 at 3 p.m. ET (Join | Add to Calendar) 

  

Feb. 23

Marriott Bonvoy Offers Platform (MBOP) Office Hours on Feb. 23

8-9 a.m. ET (Teams Meeting) | 2-3 p.m. ET (Teams Meeting)

  

Feb. 24

Register 2021 FMC Quarterly RM Call for Above Property Leaders

The Revenue Management Field Support and Owner & Franchise Services organizations will continue to partner by hosting a quarterly webinar series to share new initiatives, process changes, and tools available to the Revenue Management franchise community. The intended audience is franchised Revenue Management above-property leaders. Register for the Q1 2021 webinar, taking place on Wednesday, Feb. 24 at 1:00 p.m. ET.

  

Feb. 28

Priceline® Sponsored Ads Available in PLUS Platform; 30% Match Available until Feb. 28
​Priceline® Sponsored Ads will increase a property’s visibility on Priceline.com, helping to accelerate bookings and drive revenue for hotels. Bid & budget automaton is available via the PLUS Platform, simplifying activation and management of this new channel. Priceline is offering a 30% match on sponsored ad funds deposited through the PLUS Platform until Feb. 28. Review the brochure for details.

MGS

Feb. 28

February Self-Audit Now Available; Due by Feb. 28 at 5 p.m. ET
If you cannot access the site or if you need to modify your access to reflect a different property, use the QA Site Access Guide to submit an access request. It can take several days for access to be approved and reflected on the QA site.

  

March 1

Hotel Website (HWS) Legacy Modules Sunset Extended to Dec. 31
​​HWS Legacy Modules, previously set to sunset on April 1 will now sunset on Dec. 31 to give hotels more time to review content and transition to a Discovery Pages product. Legacy Modules not retired by March 1 will incur a $25 monthly ($300 annual) hosting fee. The first charge will appear on the March WASH/OFB bill and total $75 (January – March). Hotels should visit My Programs & Services in the Marriott Digital Services (MDS) Client Community to check whether they have an active Legacy Module product. MDS will help migrate all Legacy Module content and imagery over to a new Discovery Pages product upon enrollment. For questions, submit an inquiry in the MDS Client Community. 

  

March 1

Cvent Single-Sign On (SSO) Will Take Effect March 1
Beginning March 1, all Cvent users logging into the platform via the Cvent website must use Single Sign-On which has been implemented in addition to Two-Factor Authentication. Review the Login Guides on MGS and email AskSales with any questions.

MGS

March 2 & 3

Optional ERS Quarterly Training Webinar Series Available March 2 & 3
​​Four identical sessions will be offered at different times to provide hotels live on ERS with an overview on ERS Basics for Revenue Management, Operations & Photography. Visit MGS for the full schedule and registration links.

  

March 2,

9 & 11

Q1 GM Brand Webinars Scheduled for March
​Use the links below to register for the appropriate brand webinar; registration not required. The webinars will be recorded and posted on the brand MGS page after the session.

•Autograph Collection: March 2 at 1 p.m. ET (Join | Add to Calendar)

•Tribute Portfolio: March 9 at 1 p.m. ET (Join | Add to Calendar)

•Delta Hotels: March 11 at 1 p.m. ET (Join | Add to Calendar)

  

April 30

Updated COVID-19 Public Space Signage Now Available

The COVID-19 public space signage related to protocols and standards has been updated and consolidated to provide more consistency for guests and ease of use for associates. Segment-specific placement guidance and signage packets are now available on MDAM and MAL to make it easier to print high-priority signage locally, if needed. Guidance for temporary FF&E and interiors interventions are also consolidated into a separate guide on MGS. Hotels that have not printed signage, have worn out signage, or have signage that does not align to the guidance provided should plan to print at least high-priority signage by April 30. Visit MGS or the FAQ for more detail.

MGS

Ongoing

Marriott Bonvoy™ Year-End Enrollment Incentive Results Now Available
​This includes recipients of the Quarterly Incentive for Q4 of 2020 as well as the bonus incentive for the December 2020 performance to goal. Incentives are being fulfilled and will be sent in the upcoming weeks. Hotels will receive a U.S. Bank prepaid Reward Card, and tracking numbers will be added to the report when available. To continue to drive enrollment, refer to the Property Enrollment Toolkit for best practices, training and resources. Follow the Enrollment Reports and Enrollment Incentive pages on MGS to stay up-to-date on the latest news and updates. Note: There is no charge out rate associated with on property enrollments. 

  

Ongoing – June 24

2021 Leisure Recovery Offers Extended; Now bookable through July 5
Refer to the survey for a list of recommended offers and respective rate codes. If you are opting in for the first time, Topline Teams should ensure rates are loaded in HPP.  If your hotel previously opted in, confirm your set up in HPP is correct. Current offers are now bookable through July 5 with stay dates through September 6, 2021 and will be supported by email marketing, paid social media, placement on marriott.com and public relations support at no additional cost. Hotels can use the opt-in survey through June 24.  Submissions made before Wednesday at 5 p.m. ET will be added to marketing channels each Thursday throughout the booking window.  

  

Please also note the following resources: