As of April 1, 2017, the Global Sales Organization (GSO) in the Americas and Asia Pacific, which manages the largest B2B accounts across all revenue streams (business travel, group, extended stay, and leisure) and in all key segments (corporate, intermediary/third parties, and national/international associations), will be fully integrated as one team*.  This team will represent Marriott’s...… Read More

The Special Corporate segment represents 20% of Marriott International’s annual rooms revenue; it’s a vital segment that requires clear focus and direction in order to capture the most profitable business. As we work to integrate former Starwood-branded hotels into the Marriott International portfolio, these hotels will participate in the Marriott centralized Business Transient (BT) pricing...… Read More

Managed by Marriott Owners + Participating Franchisees | It’s been almost six months since Marriott and Starwood merged to become the world’s largest hotel company. Since then we’ve begun the exciting work of exploring ways to leverage the respective strengths of our Sales, Marketing and Revenue Management (SMR) functions, while at the same time developing...… Read More

Aloft Owners & Franchisees | As former Starwood brands are transitioning into the Marriott International portfolio, the Aloft brand is focused on evolving their B&F experience to align with their brand positioning. This includes focusing on the Re:Fuel and W XYZ Bar offerings, which will also be supported by a public space design update. The...… Read More

Element Owners & Franchisees | As former Starwood brands are transitioning into the Marriott International portfolio, the Element brand is focused on evolving their B&F experience to align with their brand positioning. This involves focusing on the Rise, Relax, and Restore offerings, and this effort will ultimately be supported by a public space design update....… Read More

Following Marriott’s acquisition of Starwood, our original approach was to continue running parallel global sales organizations until April 1, 2017. However, as of Feb. 23, 2017, the entire Marriott and former Starwood GSO teams will be selling all 6,000+ hotels and 30 brands. Our goal is to ensure we make it easy for the customer...… Read More

Expanding on our integrated lead sourcing function through the MAR<->HOT lead referral program, effective March 1, the U.S. Area Sales Organization will source former Starwood-branded hotels directly in ISAC. The requirement to “exhaust all opportunities” within Marriott before sourcing to former Starwood will be removed. We believe this change will address many owners’ requests that...… Read More