CAPE is comprised of owners, franchisees and leaders from various Marriott disciplines (e.g., Product Integrity, Global Design, Global Asset Management, Finance, Franchise Vice Presidents and Account Executives). The cross-functional group is focused on several key areas, each with the objective of driving brand equity and preference while considering an owner’s return on investment as it...… Read More

Some hotels have been contacted by companies with invitations to consider joining various Beacon technology programs. Beacon technology is a bluetooth technology that would enable companies to push notifications to guests’ mobile devices when in close proximity to devices which they would like to install at Marriott-branded hotels. These services are not Marriott-certified channels as...… Read More

In today’s world, cyber-security is more important than ever before. Hackers and cyber-criminals are becoming more sophisticated and as a result, it is important for hotels to refresh their cyber-security strategies to address the rapidly-evolving business needs and threats. Marriott has developed tips and best practices for hotels to help minimize risk, and these resources...… Read More

Continuing on our digital revolution in travel, Marriott is launching new “win the stay” digital initiatives to build on our foundational success. We have had 3 million Mobile Check-Ins and Check-Outs to-date and are seeing an increase in mobile usage; the app is now used by 9.8% of Rewards guests, up from 4.5% globally as...… Read More

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