CAPE (Capital Asset Planning and Execution) is a set of two advisory boards, FS CAPE and MSB CAPE, comprised of owners, franchisees, and leaders from various Marriott disciplines. The cross-functional groups are focused on several key areas, each with the objective of driving brand equity and preference while considering an owner’s return on investment as it relates to renovations and Property Improvement Plans (PIPs). These important focus areas are:
- Allowing renovation extensions based on hotel performance (see criteria below)
- Reducing the escrow gap by decreasing the cost of cyclical renovations
- Providing best practices in order to protect revenue during renovations and optimize revenue post-renovations
MSB CAPE
Committee Progress
Overview of CAPE’s accomplishments-to-date, work-in-progress and future strategy.
Committee Leaders
- Michael Rosenman, Vice President, Owner & Franchise Services
- Janis Milham, Senior Vice President, MSB Brand Management
- Greg Powell, Senior Director, Product Integrity
Representing Companies/Members
- Ashford, Inc. | Nathan Schupp
- Apple REIT Companies | Craig Amos
- Baywood Hotels | Chet Patel
- BRE Select Hotels Corp. | Mark Workman
- Colony NorthStar, Inc. | Laura Benner
- Concord Hospitality | Matt McClelland
- Hospitality Properties Trust | Ethan Bornstein
- Hotel Equities | Patrick Trainor
- Insignia Hospitality Group | Darpan Bhakta
- IRC Hotels | Jared Walker
- Maine Course Hospitality | Sean Riley
- OTO Development | George Rutledge
- Plamondon Hospitality Partners | Gary Fennell
- SREE Hotels | Zack Quill
- Starwood Capital Group | Evan Bailey
- Vision Hospitality Group Inc. | Hiten Patel
FS CAPE
Committee Progress
Overview of CAPE’s accomplishments-to-date, work-in-progress and future strategy.
Committee Leaders
- Michael Rosenman, Vice President, Owner & Franchise Services
- Greg Powell, Senior Director, Product Integrity
- Kristin Smith, Senior Director, Global Design
Representing Companies/Members
- Ashford Hospitality | Nathan Schupp
- Columbia Sussex Corporation | Scott Yung
- Crestline Hotels & Resorts | Marcy Adams
- DiamondRock Hospitality Co. | Scott Hammons
- Hersha Hospitality Trust | Sandra Cordina
- Host Hotels & Resorts | Mike Lentz
- RLJ Lodging Trust | Craig Amos
- Starwood Capital Group | Ruby Huang
- Thomas Point Ventures | Jerry Cooper
- Thomas Point Ventures | Lou Paladeau
- Watermark Capital Partners, LLC | Drew Lorcan
- Wischermann Partners | Shawn O’Laughlin
- Winegardner & Hammons Hotel Group | Terry Dammeyer
- White Lodging Services Corp. | Russ Louderback
- Xenia Hotels & Resorts | Jack Elkins
Questions or Topic Suggestions? Contact Owner & Franchise Services
