Owner & Franchise Communications

Aloft Owners & Franchisees | As part of Marriott’s continued effort to improve guest perception and owner preference, the Aloft brand is pleased to announce the release of the brand’s renovation requirements, available via LOBO (EID and password required). Aloft is in the process of evolving its design strategy to better align with the brand’s positioning with...… Read More

As previously communicated, we have harmonized the consumer-facing and internal policy of the Look No Further (LNF) program for Marriott Rewards hotels and the Best Rate Guarantee (BRG) program for SPG hotels. As a reminder, the expanded LNF Charge structure will go into full effect as of August 1, 2018 (for MR Hotels), and January 1, 2019...… Read More

As we continue Big 4 integration efforts, prepare for the launch of a combined loyalty program, and ready for reservation platform cutovers, we would like to take this opportunity to remind you of Marriott’s policies surrounding changes in management companies of franchised hotels. As outlined within Marriott’s current franchise management company acknowledgements (MCA) (and, for...… Read More

This information will be shared with hotels via the July 16 Weekly Update. Autograph Collection Hotels now have the option to implement a sustainable green choice program, similar to Make a Green Choice, which will be exclusive to the Autograph Collection brand. Similar to other Marriott green programs, guests will have the opportunity to skip...… Read More

To support ongoing 2019 Pricing Season efforts, the Americas Sales, Marketing & Revenue Management franchise support team will host a webinar for property Sales & Revenue Management leaders on July 11 at 1:00 p.m. ET. The team will review business transient and special corporate pricing season topics together with Marriott’s recommendations on how to involve sales, revenue...… Read More

Canadian Courtyard Owners & Franchise Management Companies | The Bistro is a key differentiator for Courtyard. The Courtyard brand is now entering the final phase of the evolution journey, with a focus on creating the target guest’s desired experience by elevating the overall quality and enhancing the evening experience. The new menu is already live in over 900...… Read More

This information will be communicated to hotels via the July 1 version of the Weekly Update. Franchise Management Companies | The Hall of Fame recognizes Revenue Management leaders who drive the discipline forward, focusing around six strategic objectives, including: Talent, Organizational Effectiveness, Technology, Pricing/Yield/Distribution, Analytics/Diagnostics and Demonstrate Value. Nominations are now open and are due by...… Read More

As outlined via the June 22 mi360 RUNDOWN, new hotel category, base reimbursement rate, and Cash + Points information is now available. As planned, hotels were notified of their specific property information via email yesterday. Loyalty members will receive an email notification today with this information, but we wanted to ensure you had an opportunity...… Read More

As you know, the European Union’s (EU’s) General Data Protection Regulation (GDPR) went into effect on May 25, giving individuals more control over their personal data. Marriott takes its commitment to data privacy seriously and a significant amount of work has been undertaken to ensure Marriott is GDPR-ready. While this is an EU regulation, the...… Read More

Marriott is introducing Loyalty & GXP ‘Readiness’ In-Market Training, which will prepare hotels on the upcoming Loyalty program changes, provide a hands-on training opportunity to accelerate GXP usage/adoption, and allow time for best practice sharing along with Q&A to drive on-property pull-through in preparation of Launch Day and beyond. Target Locations Tuesday, July 17: New Orleans...… Read More