Loyalty Co-Brand Marketing
To provide clear direction on how associates can legally market Marriott International’s three separate loyalty programs, Starwood Preferred Guest, Marriott Rewards and The Ritz-Carlton Rewards, new Loyalty Integration Guidelines have been developed (Marriott | Starwood). These guidelines will be shared with properties via the February 6 Weekly Update and Week Ahead emails, and must be referenced by associates when creating marketing materials that include the loyalty programs.
