Integrated Global Sales Organization (GSO) Launching April 1
As of April 1, 2017, the Global Sales Organization (GSO) in the Americas and Asia Pacific, which manages the largest B2B accounts across all revenue streams (business travel, group, extended stay, and leisure) and in all key segments (corporate, intermediary/third parties, and national/international associations), will be fully integrated as one team*. This team will represent Marriott’s 30 brands on a global basis – for both Managed by Marriott and franchised hotels. The power of this organization is leveraging our scale and distribution, while also customizing our approach and service levels based on how the customer wants to buy. We will increase account coverage in existing markets and add coverage in key emerging markets. This gives Marriott a tremendous competitive advantage – no one else can compete with our value proposition.
We will have a dedicated luxury sales team as a part of the new GSO that will be committed to the unique needs of luxury customers, brands, and hotels. Having this kind of luxury expertise as a part of a larger organization is an industry first, and will set the standard for a world-class luxury organization.
This milestone marks a unique opportunity to leverage the experience, tenure, and extraordinary capabilities found in all of these Global Sales professionals. The team is in place, building even stronger relationships with customers that will support all of Marriott’s brands worldwide.
This organization will manage 90% of the account revenue that was previously supported by the Marriott Global Sales Organization, the Starwood Sales Organization, and The Ritz-Carlton Global Sales team. The remaining 10% will now be supported by Continent Sales teams to ensure that every customer has the right level of support for their unique needs.
*The GSO in Europe, the Middle East and Africa will follow a separate timeline.
