Aloft Design Generation Now Available
Aloft Owners & Franchisees | As previously communicated, the Aloft brand has focused on evolving the guestroom, public space and B&F experience to better align with their brand positioning. We are now pleased to announce the release of the new design generation for the Aloft brand.
The Aloft brand is eight years old, with 120 open properties globally and a strong development pipeline. To support this distribution and respond to owner feedback, the Marriott Global Design team focused the brand evolution in two areas: design of both guest room and public space, as well as the B&F experience. Additional adjustments were made in the public area to tie into the guest room work, so the entire package appears visually cohesive.
Additionally, please note that for any in-flight projects, the Marriott Global Design team is available to work with individual project teams in helping to balance prior generations of design with the new development.
To access Design Guidelines (drawings and specs) for new build and conversion projects, visit LOBO (login required).
* From a cost standpoint, we anticipate the new Aloft design to be cost-neutral as compared to the previous design.
