January Monthly Recap | Marriott Reward Hotels
In an effort to ensure all hotels continue to receive support related to the integration, GMs and Change Champions at Marriott Rewards hotels will continue to receive weekly email content via The Check-In.
Key integration messages this month include:
Franchise Management Company Webinars | New this year, we have launched twice monthly webinars for franchise management company contacts. This new process is intended to help streamline the sharing of information, and provide a regular cadence that allows you time to plan for and participate in these webinars. Webinars will be held on the second and fourth Friday of each month at 2 p.m. ET. Stay tuned to the weekly mi360 RUNDOWN for details, which will be shared the week prior to each webinar.
EMPOWER: Guest Experiences Platform | Moving forward, the Guest Experience Platform formerly known as GXi will now be referred to as EMPOWER: Guest Experiences. For a period, materials may still reference GXi until resources have been updated. EMPOWER: Guest Experiences is the enterprise-wide solution that will replace all other guest relation tools currently in use across Marriott Rewards and SPG hotels (excluding MVW and Protea). EMPOWER is the unified brand name for Marriott’s Customer Relationship Management program to capture all touchpoints of the customer journey, connect all brands, and elevate the global guest experience. Marriott Rewards hotels are currently deploying this platform.
Comply with Expanded Look No Further Best Rate Guarantee Program | The Look No Further (LNF) Best Rate Guarantee program is being expanded in 2018. The new rate shopping tool conducts more than 120,000 shops per day across all hotels, generating data for hotels to quickly identify and resolve situations where third parties are undercutting direct booking channels. Moving forward, hotels will be assigned a monthly rate parity score (Red, Yellow, Green) based on their rate shopping data.
Review Marriott’s TMC/Consortia Partner Agreement Terms for 2018 | Review Marriott’s TMC, Travel Agency and Consortia Partner Agreement Terms for 2018 for all 30 brands. These agreements are designed to drive incremental business at BAR rates from the most highly valued TMC, Travel Agency and Consortia accounts.
Complete Power of Loyalty Knowledge Challenge | Hotel associates at all Marriott Rewards brands should participate in a knowledge challenge for the Power of Loyalty training; take the training and then take a short quiz. Starting in Q2, this training will be required for all associates.
Use ‘Build a Learning Plan’ for 2018 Required Training | As of Jan. 1, Build a Learning Plan is available for Marriott Rewards and SPG properties globally. Build a Learning Plan, which includes 2018 required training, should be used to create training plans for associates. Details and a Demo Tool Video are available on MGS.
