August Monthly Recap | Marriott Rewards Hotels
In an effort to ensure all hotels continue to receive support related to the integration, GMs and Change Champions at Marriott Rewards hotels will continue to receive weekly email content via The Check-In. Franchise management company contacts also have the opportunity to participate in twice monthly webinars which are held on the second and fourth Friday of each month at 2 p.m. ET. Stay tuned to the weekly mi360 RUNDOWN for details, which will be shared the week prior to each webinar.
Key integration messages this month include:
New Loyalty Program Launched | Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) loyalty programs are now one. GMs and Loyalty Champions received a direct email with instructions to distribute the new Loyalty Marketing Collateral. All members now have the ability to combine their SPG and Rewards accounts. Thank you for all you and your teams did to prepare for this major integration milestone.
Reminder of Process to Execute Suite Night Awards | We recently discovered that there is confusion with the process to execute Suite Night Awards (SNA). After members request a SNA during the booking process, the request is noted on the reservation so SNAs can be automatically removed from the member’s account. A special request code (N2) is then automatically applied to the reservation to inform the hotel that a SNA request is tied to the reservation. It is critical that hotels do not put (N2) on the reservation directly as this will break the process. If the process is not executed as defined, the SNA will go back to the member’s account, the system will treat this stay as a complimentary enhanced upgrade, and the property will not be reimbursed. For details, view the Suite Night Awards and Suite Night Awards – Revenue Management Job Aids. Marriott Rewards hotels should contact LoyaltyOperations@marriott.com with questions.
Replace Marriott Rewards Premier Credit Card Collateral | In May 2018, the new Marriott Rewards Premier Plus Credit Card launched and hotels should have received a shipment with Front Desk Card Applications (all hotels) and In-Room Advertorials (MSB hotels only). It is essential that these materials are used at the front desk and in-room to ensure that guests have access to current card offers. View the Loyalty Credit Cards MGS page for correct placement of materials and brand standard compliance.
Update Mobile Key Property Profile with Lock Installation Status | Hotels must complete and maintain updated information in the Mobile Key Property Profile to be included in the next deployment opportunity. Starting in October, hotels that completed their Property Profile will receive detailed guidance on next steps to activate Mobile Key. Review the Mobile Key Property Profile job aid for more instructions.
CRMS/RMRS/Plus Services Integration: Review Program Changes and Next Steps | On Jan. 1, 2019, Starwood’s Centralized Revenue Management Services (CRMS), Marriott’s Americas Revenue Management Remote Solutions (RMRS) and Plus Services organizations will integrate into a single organization, Revenue Management Advisory Services (RMAS). Participating Marriott Rewards hotels will automatically be re-enrolled for 2019 RMAS services at their existing level. To adjust the hotel’s tier, or opt-out of revenue support, notify RMAS@marriott.com by Sep. 15.
Booking Update For Explore and Explore Friends Rates | SPG associates can now search for Explore Rates for Marriott and SPG brands on Marriott.com, the Marriott App and the SPG App using the special rate code “MMP” for Explore rates and “MMF” for Explore Friends rates. Use the updated Explore Brochure and Flyer located on MGS to share the news with your associates.
PepsiCo Contract Update | To leverage purchasing power and achieve synergies that benefit hotels and owners, Marriott International has reached agreement with PepsiCo to supply beverages to Marriott hotels for a six-year period. If your hotels have not yet converted to PepsiCo, they should contact Dan Hennessey, PepsiCo National Director, to schedule a site survey and complete this implementation.
