November Monthly Recap | Marriott Rewards Hotels
In an effort to ensure all hotels continue to receive support related to the integration, GMs and Change Champions at Marriott Rewards hotels will continue to receive weekly email content via The Check-In. Franchise management company contacts also have the opportunity to participate in twice monthly webinars which are held on the second and fourth Friday of each month at 2 p.m. ET. Stay tuned to the weekly mi360 RUNDOWN for details, which will be shared the week prior to each webinar.
Four of the five Reservations Platform Cutover waves have now been completed, as SPG hotels in the Nov. 27 wave have cut over to Marriott systems are now stabilizing. SPG hotels continue to focus on their transition to these new systems, among other integration activities.
Key integration messages applicable to Marriott Rewards hotels this month include:
Loyalty Update: Prepare for New Collateral in 2019 | Beginning in 2019, new Loyalty program collateral, as well as updated templates for brand collateral (e.g., Make a Green Choice Door Hangers), will be provided in preparation for the launch of the new Loyalty brand identity. Until then, hotels should continue to use existing materials and only reorder minimal quantities until the new identity and brand standards are introduced in Q1 2019. View MGS for tools and resources to help hotels navigate on-property collateral for 2019.
Consumer Email Marketing Standard | Effective Jan.1, 2019 Marriott International is introducing a new Consumer Email Marketing Standard to merge Marriott and Starwood policies to comply with privacy regulations, such as the General Data Protection Regulation (GDPR) and Canadian Anti-Spam Legislation (CASL). The new standard will apply to consumer-facing email marketing for Marriott’s 30 hotel brands as well as its unified loyalty program. The standard and existing marketing guidelines are available on the new MGS page.
