December Monthly Recap | Marriott Rewards Hotels
In an effort to ensure all hotels continue to receive support related to the integration, GMs at Marriott Rewards hotels will continue to receive weekly email content via The Check-In. Franchise management company contacts also have the opportunity to participate in twice monthly webinars which are held on the second and fourth Friday of each month at 2 p.m. ET. Stay tuned to the weekly mi360 RUNDOWN for details, which will be shared the week prior to each webinar.
Key integration messages applicable to Marriott Rewards hotels this month include:
Prepare for Customer Engagement Policy Changes | Effective Dec. 29, the CECs will realign from two previous legacy models – Starwood Reservation Services (SRS) and Area Regional Sales Offices (ARSO) and regional participation (for legacy Marriott hotels) – into one harmonized group called CEC Property Support Services to manage property reservation calls. Review the fact sheet to learn more about the programmatic enhancements and key changes.
Review Brand-Specific Q1 Game Plan | The Q1 Game Plans are now available on The Check-In for your hotels. Game Plans are intended to aid hotels in their planning for the quarter by providing an overview of actions that will be requested of hotels by Marriott in the coming months. Review the Game Plan and share it with your teams so they are aware of all of the topics and activities required. Please note that GMs received their Q1 Game Plans via the Dec. 17 edition of the Weekly Update as well as via a direct email on Dec. 19.
