Karen Finberg Named Senior Vice President, Franchising, U.S.

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Karen Finberg has accepted the position of Senior Vice President, Franchising, U.S. In this leadership role, she will oversee the Marriott Select Brands (MSB) Franchising organization. In addition, Karen will work to ensure owners, franchisees, and franchise management companies in the U.S. are represented as new initiatives and services are developed. Part of that involvement will include playing a key role in the administration of the newly created U.S. Owner & Franchise Leadership Board.

Karen is currently Area Vice President, with responsibility for the Managed by Marriott Select Brands portfolio of 230 hotels across 70 ownership groups in the Eastern Region of the U.S.

Prior to her current role, Karen served as Vice President, Franchising for AC Hotels by Marriott and TownePlace Suites. In this role, she served as strategic leader and advocate for franchisees and owners, and partnered with the Brand, Development, A&C and Finance teams in achieving key metrics for each of these brands. Karen also had responsibility for the AC Hotels by Marriott and TPS Franchise Advisory Councils, as well as the related sub-committees.

As a two-time full-service hotel General Manager, Karen brings extensive operations experience and a customer-centric focus to the position. She also brings expertise in Sales and Marketing, having served as Sr. Regional Director of Sales for the Eastern Region of the U.S.

Please join us in welcoming Karen to her new position, which she will begin on March 23.