Element Owners & Franchisees | As previously communicated, the Element brand has focused on evolving their guestroom, public space and F&B experience to better align with their brand positioning. We are now pleased to announce the release of the new design generation for the Element brand. The Element brand focused on evolving RISE, RELAX and...… Read More

Franchise Management Companies | Moving forward, we will continue to provide a monthly recap of the key changes shared with – and tasks asked of – SPG branded hotels related to the integration. We appreciate your support in ensuring your hotels remain informed and engaged throughout this process. GMs and Change Champions at SPG hotels...… Read More

Franchise Management Companies | In an effort to ensure all hotels continue to receive support related to the integration, Change Champions are encouraged to continue to review The Check-In each week for integration updates, which are posted on an as-needed basis. There were no major integration-related activities or messages for Marriott Rewards hotels this month,...… Read More

With the acquisition of Starwood, Marriott International has grown significantly; we now have more brands, properties, associates, owners & franchisees than ever before. As our portfolio has grown, we have evaluated and modified programs, including the expansion of the Explore program to provide discounted room rates across the portfolio of 30 brands and 6,200+ hotels...… Read More

Indy Adenaw has taken a new role on the Brand team as VP of Brand Management for Sheraton, reporting to Julius Robinson. Indy’s primary focus areas for Sheraton will be on brand strategy, guest experience, product transformation and other brand activation efforts. He joins the Sheraton team from the Customer Experience strategy team. Over the...… Read More

Marriott’s Global Sales Organization and Distribution teams have been working across Continents to revise our strategy and approach with retail agencies, TMCs, and Consortia. This is consistent with our efforts to harmonize and consolidate agreements, policies, and programs across Marriott’s portfolio of brands in support of the integration owner value proposition. These guidelines and policies...… Read More

​On August 23, third-party eChannels Lanyon and Cvent will be merging all hotels and brands across the Marriott International portfolio under the Marriott International chain on their platforms. No action is required by hotels in advance of this change; however, details, including impacts, FAQs and customer talking points, are available on MGS. Hotels will be informed...… Read More

Franchise Management Companies | Effective August 19, resources from the Bridge will be migrated and available via the “Bridge Intranet Resources” section on Marriott’s intranet, Marriott Global Source (MGS). In addition, legacy Starwood eTools that have not already been retired by Marriott are now available via the “My Applications (eTools)” section on MGS. As a reminder, all...… Read More

Marriott is committed to providing our owner & franchise partners with the best brands, systems and returns in the industry. We continue to offer valuable loyalty programs that drive costs down for our owners while maintaining the strongest possible customer experience. Repeatedly evaluating options to give our owners the most effective loyalty program has resulted...… Read More