Sheraton Associate Rally
Overview
Over the past two years, work on the Sheraton Transformation journey has focused on establishing and debuting a new global positioning of ‘The World’s Gathering Place,’ as well as new signature lobby experience proof points. We have now arrived at a critical milestone of Sheraton’s transformation where we are poised to carry its momentum through to the community of property associates. We know that Sheraton associates are the cornerstone to the brand experience, and it is property associates that will help bring the new Sheraton to life.
Coming Soon
In March, Sheraton associates will have their first opportunity to tangibly experience and engage in the Sheraton Transformation journey. First, we will deploy a new visual identity & logo, followed closely by a new toolkit of service & culture materials and new Heart of House materials.
Our Ask
To celebrate the beginning of this journey on property, immerse associates in the updates and officially debut the future Sheraton look & feel to all property associates, we are asking properties to host an associate rally in March. Properties will receive information and materials to plan and execute their rallies via the Jan. 28 Weekly Update. We encourage Sheraton owners and franchise management companies to attend a rally at one of your hotels.
We will continue to provide you updates throughout the year on all of the initiatives supporting the Sheraton Transformation journey. We look forward to celebrating the next milestone in the Sheraton transformation with all of you.
