Marriott Enters Agreement With Hotwire
Marriott has entered into an agreement with Hotwire to help hotels drive sales of distressed inventory within clearly-defined central revenue management controls. Hotwire is Expedia’s opaque channel, which means the identity of the hotel is not disclosed until the consumer makes non-refundable payment of room and tax. Participation in Hotwire is optional. Hotels will continue to utilize existing Hotwire rate offers until further notice.
